Projects / Product Design

Rebel Hives:The Parallel Hive

An experimental beehive design, built by hand.

After researching the natural history of the honey bee, the goal was a hive built from historical and current models: one that would let a beekeeper occasionally harvest honey while keeping the colony itself healthy.

Once the hive was finished, Rebel Hives became the brand around it: a hypothetical company that would build, educate, train, and sell to veteran and novice beekeepers alike.

The mark is drawn from a photograph of the lantern carried on Paul Revere's ride, warning that the British were coming. It ties the brand to that same sense of organized rebellion.

That sense of rebellion turned out to be the point. The final design can't legally be used in most U.S. jurisdictions: beekeeping policy there is built around commercial extraction and pollination, not colony health. Exactly the reason the lantern felt right.